Yeni Koza

When designing the sneaker section for Yeni Koza Department Store, we had one clear goal: to create a dynamic center of gravity that doesn't just display products, but pulls customers in and directs store traffic. In this project, managed end-to-end by Sova from concept to installation, we infused the energetic spirit of sneaker culture directly into the space. By maximizing product visibility and putting collections in the spotlight, we crafted a layout that instantly connects with the visitor. This is far more than an aesthetic upgrade. By tailoring our design language to directly boost commercial performance, we delivered a distinctive retail space that is visually striking and built to drive sales.