“Balat Concept Supermarket”
For one of Bursa’s leading supermarket chains, operating over 130 stores, a new-generation concept supermarket was designed and delivered in the Balat district. This project was conceived not as a single store, but as a strategic pilot—a benchmark for the brand’s future retail transformation.
The Challenge: Adapting to New Retail Expectations
Modern supermarkets are no longer defined solely by product range. Speed, clarity, flexibility, and experience now determine performance.
While the existing store network was operationally strong, several limitations had become evident:
• Limited category legibility
• Rigid shelving systems resistant to change
• A store language no longer aligned with evolving consumer behavior
The objective was clear:
to create a store concept that works today and remains relevant tomorrow.
Strategic Approach
In this project, Sova Retail Solutions approached the store as a holistic retail system, not a standalone design exercise.
Every decision was evaluated through four lenses:
• Customer flow
• Product visibility
• Operational efficiency
• Long-term scalability across the chain
The guiding principle was to develop one adaptable concept capable of being replicated throughout the network.
Concept Design: Intelligent Spatial Organization
The Balat concept store was planned with a strong emphasis on spatial clarity and intuitive movement.
Key design principles included:
• Clear circulation axes
• Strong category zoning
• Visually calm shelving compositions
• A design language that highlights products, not architecture
The result is a store where customers move effortlessly, and staff manage categories with ease.
Core System: Dynamic’ Modular Shelving
The entire store was structured around the Dynamic! Modular Shelving System, which served as the backbone of the concept rather than a simple fixture solution.
Key advantages of the Dynamic system:
• Modularity: Rapid adaptation to category and assortment changes
• Flexibility: Consistent visual language across diverse product groups
• Vertical capacity: Increased display volume without expanding floor area
• Future readiness: A system designed for long-term evolution
This approach ensures that the store remains adaptable to market changes without costly redesigns.
Outcome
The Balat Concept Supermarket delivers:
• A clearer and more efficient shopping experience
• A contemporary and confident brand expression
• Improved operational control and category management
• A scalable reference model for future store rollouts
Rather than an exception within the chain, this store represents the starting point of a broader transformation.
