“A design that makes the product stand out.”
Besides the bakery products section in a supermarket, some small-scale display spots may also be needed in order to highlight any desired bakery product. A retailer can build a strategy, where the highlighted goods are placed next to other category of products, triggering the customers attention. We designed a bread stand in order to transform the unused column, which occupies space in the hallway where the packaged snacks are sold, into a sales spot. Over time, this stand can also be used for any product that fits, creating a holistic language throughout the supermarket.